Anniversary campaign
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Campaign work included assets for VisitScotland’s 50th anniversary celebrations.
VisitScotland
BrandingGraphic DesignPrintUI DesignUX Design
Promoting Scotland to the World Through Brand Storytelling & Digital Innovation
VisitScotland is the Scottish Government’s official national tourism organisation, responsible for showcasing Scotland’s landscapes, culture, and experiences to audiences across the globe. As part of their creative team, I contributed to several high-profile campaigns and digital projects designed to elevate Scotland’s profile as a world-class destination.
Key projects included the award-winning “Scotland is Now” campaign, which positioned Scotland as a modern, progressive, and welcoming country, and the VisitScotland 50th Anniversary celebrations. My work was displayed in major international hubs such as Heathrow Airport, reinforcing Scotland’s presence on the global stage.
My Role | Digital Designer
From March 2018 to May 2022, I worked as a Digital Designer within VisitScotland’s creative team, delivering assets across print and digital channels in collaboration with marketing, copywriting and design colleagues.
Key contributions
- Campaign design — producing brand-aligned visuals for national and international activity, including Scotland Is Now.
- Large-format and multichannel assets — designing airport displays, digital signage, social graphics and printed materials for domestic and international audiences.
- VisitScotland’s 50th anniversary — creating campaign assets marking the organisation’s milestone.
- COVID-19 tourism communications — designing responsive email and digital campaign assets as part of VisitScotland’s government tourism response, supporting vital public and industry communications during disruption.
- Digital design contribution — applying accessible, mobile-aware layouts to email and campaign materials without presenting unsupported research or post-launch UX metrics.
- Delivery and collaboration — using Adobe Creative Cloud and JIRA to interpret briefs, manage tasks and prepare production-ready assets.
The work supported nationally visible campaigns and vital government tourism communications, with assets appearing at Heathrow Airport and across VisitScotland channels.
Design Impact
On This Project
Photoshop
InDesign
Figma
Illustrator
Gallery
