Sloane Private Clients

The site was designed as a concise, one-page brochure experience. Key design decisions Typography, whitespace, controlled imagery and a measured tone of voice created a sense of discretion and confidence for a private wealth audience. The enquiry route was kept simple through a contact form rather than a multi-stage qualification journey. Submissions were passed into Salesforce as lead objects. The video header was requested by stakeholders. I incorporated it into the wider layout while maintaining the balance between premium presentation and clarity. Collaboration and delivery I worked from stakeholder interviews, client content, brand guidance, financial-sector requirements and legal considerations. I translated the approved UX and UI into a responsive Bootstrap front end and implemented the site in WordPress using ACF-powered modular sections. The project was delivered within six weeks in 2024. Measured outcome No reliable post-launch analytics, enquiry figures or stakeholder feedback were made available. The confirmed outcome was a clear, visually appropriate website with a contact form connected to Salesforce. In retrospect, the project would have benefited from defined success measures, clearer enquiry goals and a more deliberate conversion strategy. Related work See the Boreham website redesign, the Evoluto website UX case study, or contact me about a website project.