Simpler enquiry
The high-consideration enquiry form was reduced from 40 fields to 15 across three stages.
355 By Evoluto Website Update
UI DesignUX DesignWeb Design
Clarifying a high-consideration commission journey
I redesigned the Evoluto Automobili website for high-consideration vehicle commissions. The work focused on making technical information easier to scan and giving prospective clients a clearer route towards enquiry.
The previous enquiry form contained 40 fields. The updated journey reduced that burden to 15 fields across three stages.
My Role | UX/UI & Web Designer
I led the UX and UI update in Q3 2025. I worked from the existing brand brief, Evoluto research, donor-vehicle requirements, stakeholder interviews and available content and imagery.
What I owned
I owned the information architecture, content mapping, UX discovery, wireframes, Figma prototypes, high-fidelity UI, responsive design, gallery filtering, enquiry journeys, form design, Bootstrap development, accessibility, QA and launch.
Key design decisions
I reorganised the 355 landing-page structure so complex information could be scanned more easily. Technical specifications were grouped into clearer sections, with users directed towards the relevant enquiry route.
I also reorganised the gallery into a clearer filter and responsive grid experience. This gave a large volume of imagery more structure and made it easier for users to browse the car and its engineering details.
The enquiry form was reduced from 40 fields to 15. I added conditional logic, improved wording, consent, contact preferences and donor-vehicle details. PA information appeared only when PA was selected as the contact preference.
Collaboration and delivery
I worked with marketing, engineers, photographers, video producers, developers, CALLUM and DRVN Advanced Engineering. Gravity Forms was connected to Salesforce so enquiry information could pass into the sales workflow.
Measured outcome
No reliable before-and-after conversion figure was available. The confirmed outcomes were a 62.5% reduction in form fields, a clearer gallery structure and a Salesforce handoff that gave sales staff better prospect context.
Related work
See the related Boreham Motorworks website redesign, or contact me about a website UX project.
Design Impact
Field reduction
0
The form asked for 25 fewer fields before a prospective client could enquire.
On This Project
Figma UX and UI
Bootstrap development
Gravity Forms
Salesforce integration
Gallery
