Alan Mann Racing

Key design decisions A major decision was to remove the shop rather than continue optimising an e-commerce structure that no longer served the business. I reorganised the content around racing heritage, historic cars, restoration work and the wider Alan Mann Racing story. These areas were presented through a card-based structure so users could scan the available content quickly. Navigation and filtering were revised to reduce friction. Typography, colour, imagery and layout connected the contemporary interface with the brand’s motorsport heritage. Collaboration and delivery I designed and implemented the complete site in WordPress using Bootstrap, ACF and a reusable content structure. I worked with the client’s marketing team for content and with a photographer and archive specialist for imagery. The project replaced the original Shopify experience within six to eight weeks. Measured outcome The redesigned site gave motorsport collectors and historic racing fans a clearer way to understand the brand, explore restoration work and contact the team. It has supported enquiries relating to the business and its work. No reliable before-and-after conversion figures were available, so the outcome is measured through the change in focus, removal of the redundant shop and clearer route towards restoration and contact. Related work See the Boreham Motorworks website redesign, or contact me about a website redesign.