Outlander Filming Location Map

I was commissioned to design a high-impact fold-out map that balanced cinematic flair with practical tourism value. Drawing inspiration from aged parchment and vintage swashbuckling adventure maps, I created a stylised layout that combined immersive world-building with editorial clarity.

My responsibilities included:

• Concept development — establishing a visual style evocative of Outlander’s time-travel and historical themes

• Asset management — incorporating imagery from multiple stakeholders, including location photos and official stills

• Adobe Creative Cloud workflow — map illustration in Illustrator, layout in InDesign, image prep in Photoshop

• Information hierarchy — organising over 40 filming locations, descriptions, and travel information into a digestible fold-out format

• Brand collaboration — aligning visual design with Sony’s global IP brand guidelines and VisitScotland’s tourism objectives

The project demanded both creative finesse and logistical problem-solving — from fitting dense content into a legible layout, to integrating a wide range of broadcaster logos. A major milestone in my career was receiving final design sign-off directly from Sony Pictures — a rewarding validation of both creative direction and attention to detail.

More than 10,000 copies of the map were printed and distributed throughout Scotland, contributing to increased footfall at featured filming locations and reinforcing Scotland’s reputation as a global screen tourism destination.