QDek Roofing Adhesive re-brand

Problem
After 20 years without any branding refresh or cohesive marketing tools, QDek’s market presence felt dated. There were no unified visual assets, website presentation was minimal, and there wasn’t a consistent look for trade events or digital content.

Solution
I led a complete brand refresh and strategic revitalisation, informed by industry insights and stakeholder goals:

Brand strategy — stakeholder interviews and competitor research defined QDek’s positioning as an efficient, roofing-specialist adhesive brand.

Visual identity — created a modern logo, colour palette, and typographic system aligned with the brand’s industrial strength and technical credibility.

Print and digital assets — produced brochures, data sheets, marketing templates, PowerPoints, and web visuals that conveyed product benefits and application techniques.

Website UI refresh — modernised wireframes and high-fidelity designs, ensuring responsive layouts that showcase QDek’s product range and technical advantages.

Trade-show design — conceptualised and designed a stand for a major roofing expo in Dublin, including large-format graphics, signage, and digital screen content.

All design work was executed using Adobe Creative Cloud and Figma, working closely with marketing, product teams, and event managers.

Outcome
The rebrand injected a fresh, cohesive identity into QDek’s communications, elevating its perception as a technically advanced, user-friendly industrial adhesive range. The updated visual language reinforced product trust, supported professional marketing materials, and provided a flexible design framework for future campaigns and trade events.