First-month sales
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QDEK recorded sales of more than 41,000 units in the first month following launch of the refreshed brand.
QDek Roofing Adhesive re-brand
BrandingGraphic DesignPrintUI DesignUX DesignVideoWeb Design
QDek – Industrial Roofing Adhesive Rebrand
Revitalising a 20-Year-Old Brand in Industrial Roofing Adhesives
QDek is a leading range of high-performance spray adhesives and primers designed for flat roofing. Its products bond single-ply membranes, insulation boards, and vapour control layers—delivering rapid application, strong adhesion, and compatibility across roofing materials. Despite being a staple in its sector, the brand lacked modern marketing assets and cohesive visual identity for over two decades.
My Role | Digital Designer – Brand Refresh & Campaign Delivery
I refreshed QDEK’s visual identity and applied it across web, sales and exhibition materials, working with marketing, product and event stakeholders.
Key contributions
- Brand refresh — developing an updated logo, colour palette and typographic system informed by stakeholder input and competitor review.
- Campaign and sales materials — applying the system across brochures, data sheets, presentation templates and web visuals.
- Trade-show design — creating large-format exhibition graphics for a roofing expo in Dublin.
- Delivery — producing assets in Adobe Creative Cloud and Figma in collaboration with marketing, product and event teams.
Post-launch result
QDEK recorded sales of more than 41,000 units in the first month following launch of the refreshed brand. The figure cannot be attributed to design alone, but it provides valuable business context for the launch and the scale at which the new identity entered the market.
Design Impact
On This Project
Adobe Creative Cloud
WordPress
HTML5
CSS3
Gallery
